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Your WhatsApp Business Profile contains important information about your business that customers see when they interact with you. This includes your business description, address, email, website, and profile picture.

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Profile Fields

FieldMax LengthDescription
About139 charsShort tagline or status
Description512 charsDetailed business description
Address256 charsPhysical business address
Email-Contact email address
Websites2 URLsYour business websites
Category-Business vertical/industry
Profile Picture5MBSquare image (JPEG or PNG)

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Business Categories

Choose the category that best describes your business:
ValueDisplay Name
AUTOAutomotive
BEAUTYBeauty, Spa and Salon
APPARELClothing and Apparel
EDUEducation
ENTERTAINEntertainment
EVENT_PLANEvent Planning and Service
FINANCEFinance and Banking
GROCERYGrocery and Supermarket
GOVTGovernment and Public Service
HOTELHotel and Lodging
HEALTHMedical and Health
NONPROFITNon-profit
PROF_SERVICESProfessional Services
RETAILShopping and Retail
TRAVELTravel and Transportation
RESTAURANTRestaurant
OTHEROther

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Managing via Dashboard

The easiest way to manage your WhatsApp Business Profile is through the Zavu dashboard.

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Prerequisites

  • A sender with WhatsApp Business Account connected
  • The sender must be active (not in draft status)

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Steps

  1. Navigate to Senders in your dashboard
  2. Select the sender with WhatsApp configured
  3. Click on the Profile tab (only visible for WhatsApp-enabled senders)
  4. Update your profile information:
    • Upload or change your profile picture
    • Edit your about text, description, and address
    • Add your contact email
    • Add up to 2 website URLs
    • Select your business category
  5. Click Save Changes
Changes to your WhatsApp Business Profile are applied immediately and visible to customers.

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Managing via API

You can also manage your WhatsApp Business Profile programmatically using the Zavu API.

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Get Current Profile

Retrieve the current profile information for a sender: 
import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.getProfile('snd_abc123');

console.log('About:', response.profile.about);
console.log('Description:', response.profile.description);
console.log('Address:', response.profile.address);
console.log('Email:', response.profile.email);
console.log('Websites:', response.profile.websites);
console.log('Category:', response.profile.vertical);
console.log('Picture URL:', response.profile.profilePictureUrl);

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Update Profile

Update one or more profile fields: 
import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.updateProfile('snd_abc123', {
  about: 'Your trusted online store',
  description: 'We offer the best products at competitive prices with fast shipping and excellent customer service.',
  address: '123 Main Street, San Francisco, CA 94102',
  email: 'support@example.com',
  websites: ['https://example.com', 'https://shop.example.com'],
  vertical: 'RETAIL',
});

console.log('Profile updated successfully');
You only need to include the fields you want to update. Omitted fields will remain unchanged.

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Upload Profile Picture

Upload a new profile picture for your WhatsApp Business account: 
import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.uploadProfilePicture('snd_abc123', {
  imageUrl: 'https://example.com/logo.png',
  mimeType: 'image/png',
});

console.log('Profile picture updated successfully');

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Image Requirements

  • Formats: JPEG (image/jpeg) or PNG (image/png)
  • Max size: 5MB
  • Recommended: Square images work best

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Best Practices

Keep it professional

Use a clear logo or professional image that represents your brand.

Be concise

Write clear, concise descriptions that quickly communicate your value.

Include contact info

Add your email and website so customers can easily reach you.

Choose the right category

Select the business category that best matches your industry.

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API Reference

Get Profile

GET /v1/senders//profile

Update Profile

PATCH /v1/senders//profile

Upload Picture

POST /v1/senders//profile/picture