WhatsApp Business Profile

Your WhatsApp Business Profile contains important information about your business that customers see when they interact with you. This includes your business description, address, email, website, and profile picture.

Profile Fields

Field	Max Length	Description
About	139 chars	Short tagline or status
Description	512 chars	Detailed business description
Address	256 chars	Physical business address
Email	-	Contact email address
Websites	2 URLs	Your business websites
Category	-	Business vertical/industry
Profile Picture	5MB	Square image (JPEG or PNG)

Business Categories

Choose the category that best describes your business:

Value	Display Name
`AUTO`	Automotive
`BEAUTY`	Beauty, Spa and Salon
`APPAREL`	Clothing and Apparel
`EDU`	Education
`ENTERTAIN`	Entertainment
`EVENT_PLAN`	Event Planning and Service
`FINANCE`	Finance and Banking
`GROCERY`	Grocery and Supermarket
`GOVT`	Government and Public Service
`HOTEL`	Hotel and Lodging
`HEALTH`	Medical and Health
`NONPROFIT`	Non-profit
`PROF_SERVICES`	Professional Services
`RETAIL`	Shopping and Retail
`TRAVEL`	Travel and Transportation
`RESTAURANT`	Restaurant
`OTHER`	Other

Managing via Dashboard

The easiest way to manage your WhatsApp Business Profile is through the Zavu dashboard.

Prerequisites

A sender with WhatsApp Business Account connected
The sender must be active (not in draft status)

Steps

Navigate to Senders in your dashboard
Select the sender with WhatsApp configured
Click on the Profile tab (only visible for WhatsApp-enabled senders)
Update your profile information:
- Upload or change your profile picture
- Edit your about text, description, and address
- Add your contact email
- Add up to 2 website URLs
- Select your business category
Click Save Changes

Changes to your WhatsApp Business Profile are applied immediately and visible to customers.

Managing via API

You can also manage your WhatsApp Business Profile programmatically using the Zavu API.

Get Current Profile

Retrieve the current profile information for a sender:

import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.getProfile('snd_abc123');

console.log('About:', response.profile.about);
console.log('Description:', response.profile.description);
console.log('Address:', response.profile.address);
console.log('Email:', response.profile.email);
console.log('Websites:', response.profile.websites);
console.log('Category:', response.profile.vertical);
console.log('Picture URL:', response.profile.profilePictureUrl);

from zavudev import Zavu

client = Zavu(api_key=os.environ["ZAVUDEV_API_KEY"])

response = client.senders.get_profile("snd_abc123")

print("About:", response.profile.about)
print("Description:", response.profile.description)
print("Address:", response.profile.address)
print("Email:", response.profile.email)
print("Websites:", response.profile.websites)
print("Category:", response.profile.vertical)
print("Picture URL:", response.profile.profile_picture_url)

response = client.senders.get_profile("snd_abc123")

puts "About: #{response.profile.about}"
puts "Description: #{response.profile.description}"
puts "Address: #{response.profile.address}"
puts "Email: #{response.profile.email}"
puts "Websites: #{response.profile.websites}"
puts "Category: #{response.profile.vertical}"
puts "Picture URL: #{response.profile.profile_picture_url}"

response, err := client.Senders.GetProfile(context.TODO(), "snd_abc123")

fmt.Println("About:", response.Profile.About)
fmt.Println("Description:", response.Profile.Description)
fmt.Println("Address:", response.Profile.Address)
fmt.Println("Email:", response.Profile.Email)
fmt.Println("Websites:", response.Profile.Websites)
fmt.Println("Category:", response.Profile.Vertical)
fmt.Println("Picture URL:", response.Profile.ProfilePictureURL)

$response = $client->senders->getProfile('snd_abc123');

echo 'About: ' . $response->profile->about . "\n";
echo 'Description: ' . $response->profile->description . "\n";
echo 'Address: ' . $response->profile->address . "\n";
echo 'Email: ' . $response->profile->email . "\n";
echo 'Category: ' . $response->profile->vertical . "\n";
echo 'Picture URL: ' . $response->profile->profilePictureUrl . "\n";

curl -X GET "https://api.zavu.dev/v1/senders/snd_abc123/profile" \
  -H "Authorization: Bearer $ZAVU_API_KEY"

Update Profile

Update one or more profile fields:

import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.updateProfile('snd_abc123', {
  about: 'Your trusted online store',
  description: 'We offer the best products at competitive prices with fast shipping and excellent customer service.',
  address: '123 Main Street, San Francisco, CA 94102',
  email: 'support@example.com',
  websites: ['https://example.com', 'https://shop.example.com'],
  vertical: 'RETAIL',
});

console.log('Profile updated successfully');

from zavudev import Zavu

client = Zavu(api_key=os.environ["ZAVUDEV_API_KEY"])

response = client.senders.update_profile(
    "snd_abc123",
    about="Your trusted online store",
    description="We offer the best products at competitive prices with fast shipping and excellent customer service.",
    address="123 Main Street, San Francisco, CA 94102",
    email="support@example.com",
    websites=["https://example.com", "https://shop.example.com"],
    vertical="RETAIL"
)

print("Profile updated successfully")

response = client.senders.update_profile(
  "snd_abc123",
  about: "Your trusted online store",
  description: "We offer the best products at competitive prices with fast shipping and excellent customer service.",
  address: "123 Main Street, San Francisco, CA 94102",
  email: "support@example.com",
  websites: ["https://example.com", "https://shop.example.com"],
  vertical: "RETAIL"
)

puts "Profile updated successfully"

response, err := client.Senders.UpdateProfile(context.TODO(), "snd_abc123", zavudev.WhatsAppBusinessProfileUpdateParams{
    About:       zavudev.String("Your trusted online store"),
    Description: zavudev.String("We offer the best products at competitive prices with fast shipping and excellent customer service."),
    Address:     zavudev.String("123 Main Street, San Francisco, CA 94102"),
    Email:       zavudev.String("support@example.com"),
    Websites:    []string{"https://example.com", "https://shop.example.com"},
    Vertical:    zavudev.String("RETAIL"),
})

fmt.Println("Profile updated successfully")

$response = $client->senders->updateProfile('snd_abc123', [
    'about' => 'Your trusted online store',
    'description' => 'We offer the best products at competitive prices with fast shipping and excellent customer service.',
    'address' => '123 Main Street, San Francisco, CA 94102',
    'email' => 'support@example.com',
    'websites' => ['https://example.com', 'https://shop.example.com'],
    'vertical' => 'RETAIL',
]);

echo "Profile updated successfully\n";

curl -X PATCH "https://api.zavu.dev/v1/senders/snd_abc123/profile" \
  -H "Authorization: Bearer $ZAVU_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "about": "Your trusted online store",
    "description": "We offer the best products at competitive prices with fast shipping and excellent customer service.",
    "address": "123 Main Street, San Francisco, CA 94102",
    "email": "support@example.com",
    "websites": ["https://example.com", "https://shop.example.com"],
    "vertical": "RETAIL"
  }'

You only need to include the fields you want to update. Omitted fields will remain unchanged.

Upload Profile Picture

Upload a new profile picture for your WhatsApp Business account:

import Zavudev from '@zavudev/sdk';

const zavu = new Zavu({ apiKey: process.env.ZAVU_API_KEY });

const response = await zavu.senders.uploadProfilePicture('snd_abc123', {
  imageUrl: 'https://example.com/logo.png',
  mimeType: 'image/png',
});

console.log('Profile picture updated successfully');

from zavudev import Zavu

client = Zavu(api_key=os.environ["ZAVUDEV_API_KEY"])

response = client.senders.upload_profile_picture(
    "snd_abc123",
    image_url="https://example.com/logo.png",
    mime_type="image/png"
)

print("Profile picture updated successfully")

response = client.senders.upload_profile_picture(
  "snd_abc123",
  image_url: "https://example.com/logo.png",
  mime_type: "image/png"
)

puts "Profile picture updated successfully"

response, err := client.Senders.UploadProfilePicture(context.TODO(), "snd_abc123", zavudev.WhatsAppBusinessProfilePictureParams{
    ImageURL: zavudev.String("https://example.com/logo.png"),
    MimeType: zavudev.String("image/png"),
})

fmt.Println("Profile picture updated successfully")

$response = $client->senders->uploadProfilePicture('snd_abc123', [
    'imageUrl' => 'https://example.com/logo.png',
    'mimeType' => 'image/png',
]);

echo "Profile picture updated successfully\n";

curl -X POST "https://api.zavu.dev/v1/senders/snd_abc123/profile/picture" \
  -H "Authorization: Bearer $ZAVU_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "imageUrl": "https://example.com/logo.png",
    "mimeType": "image/png"
  }'

Image Requirements

Formats: JPEG (image/jpeg) or PNG (image/png)
Max size: 5MB
Recommended: Square images work best

Best Practices

Keep it professional

Use a clear logo or professional image that represents your brand.

Be concise

Write clear, concise descriptions that quickly communicate your value.

Include contact info

Add your email and website so customers can easily reach you.

Choose the right category

Select the business category that best matches your industry.

API Reference

Get Profile

GET /v1/senders//profile

Update Profile

PATCH /v1/senders//profile

Upload Picture

POST /v1/senders//profile/picture

Getting Started

Concepts

Guides

WhatsApp Business Profile

Profile Fields

Business Categories

Managing via Dashboard

Prerequisites

Steps

Managing via API

Get Current Profile

Update Profile

Upload Profile Picture

Image Requirements

Best Practices

Keep it professional

Be concise

Include contact info

Choose the right category

API Reference

Get Profile

Update Profile

Upload Picture

​Profile Fields

​Business Categories

​Managing via Dashboard

​Prerequisites

​Steps

​Managing via API

​Get Current Profile

​Update Profile

​Upload Profile Picture

​Image Requirements

​Best Practices

Keep it professional

Be concise

Include contact info

Choose the right category

​API Reference

Get Profile

Update Profile

Upload Picture

Profile Fields

Business Categories

Managing via Dashboard

Prerequisites

Steps

Managing via API

Get Current Profile

Update Profile

Upload Profile Picture

Image Requirements

Best Practices

API Reference