Brand Registration

A Brand represents your business entity in the 10DLC ecosystem. It’s the first step to sending compliant SMS messages in the United States.

Prerequisites

Before registering your brand, complete these steps:

KYC Verification - Complete identity verification in your Dashboard
Business Information Ready - Have your company details available

Required Information

You’ll need to provide:

Field	Description	Example
Legal Company Name	Official registered name	Acme Corporation
DBA (if applicable)	Doing Business As name	Acme
Company Type	Entity type	Corporation, LLC, etc.
EIN / Tax ID	Federal tax identification	12-3456789
Country	Country of registration	United States
Street Address	Business address	123 Main St
City	City	San Francisco
State	State/Province	California
Postal Code	ZIP code	94102
Website	Company website	https://acme.com
Vertical	Industry category	Technology, Retail, etc.

Ensure your company information matches official records. Discrepancies can delay approval.

How to Register

Via Dashboard

Navigate to Compliance → Verify in your Dashboard
Complete KYC verification if not already done
Click Register 10DLC Brand
Fill in your business information
Review and submit

Via API

Create a brand in draft status, then submit it for review:

# Step 1: Create brand (draft)
curl -X POST https://api.zavu.dev/v1/10dlc/brands \
  -H "Authorization: Bearer $ZAVU_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "entityType": "PRIVATE_PROFIT",
    "displayName": "Acme Corp",
    "companyName": "Acme Corporation",
    "ein": "12-3456789",
    "email": "compliance@acme.com",
    "phone": "+14155551234",
    "street": "123 Main St",
    "city": "San Francisco",
    "state": "CA",
    "postalCode": "94102",
    "country": "US",
    "website": "https://acme.com",
    "vertical": "Technology"
  }'

# Step 2: Submit for review
curl -X POST https://api.zavu.dev/v1/10dlc/brands/{brandId}/submit \
  -H "Authorization: Bearer $ZAVU_API_KEY"

# Step 3: Check status
curl https://api.zavu.dev/v1/10dlc/brands/{brandId}/sync \
  -X POST \
  -H "Authorization: Bearer $ZAVU_API_KEY"

Cost

$35 USD (one-time fee, charged from your account balance)

The

35 fee covers both brand registration (

15) and campaign registration (~$20) upfront. Ensure you have sufficient balance before submitting.

Approval Process

After submission, your brand goes through vetting:

Submitted → Under Review → Approved/Rejected
              1-3 days

Status Meanings

Status	Description
Pending	Brand submitted, awaiting review
Verified	Brand approved, ready for campaigns
Rejected	Brand rejected (see reason provided)

What Happens During Review?

The Campaign Registry (TCR) verifies:

Business legitimacy and registration
Website content and ownership
Industry classification
Compliance history

Trust Scores

Upon approval, your brand receives a Trust Score that determines your messaging limits:

Score	Description	Daily Limit
Low	New or unverified businesses	2,000 messages
Medium	Standard verified businesses	10,000 messages
High	Established, vetted enterprises	200,000+ messages

Trust scores can improve over time with good messaging practices and additional vetting.

If Rejected

If your brand is rejected:

Review the rejection reason provided
Correct any issues with your business information
Contact support if you believe the rejection was in error
Resubmit with accurate information

Common rejection reasons:

Mismatched business information
Website not accessible or incomplete
Industry not supported for A2P messaging

Next Steps

Once your brand is approved:

Create a Campaign

10DLC Overview

Review the full process

Getting Started

Concepts

Guides

Brand Registration