Brand Registration

A Brand represents your business entity in the 10DLC ecosystem. It’s the first step to sending compliant SMS messages in the United States. Register one brand per legal entity. A brand holds its own campaigns, and each campaign holds its own phone numbers — so an account operating several companies registers several brands, and each one pays its own registration fee.

Prerequisites

Before registering your brand, complete these steps:

Business Verification (KYB) approved - Carriers register the brand against a vetted legal entity. Complete it at Compliance → Verification; submitting a brand before it is approved returns 403 kyb_required
Business Information Ready - Have your company details available, matching the entity you are registering

Required Information

You’ll need to provide:

Field	Description	Example
Legal Company Name	Official registered name	Acme Corporation
DBA (if applicable)	Doing Business As name	Acme
Company Type	Entity type	Corporation, LLC, etc.
EIN / Tax ID	Federal tax identification	12-3456789
Country	Country of registration	United States
Street Address	Business address	123 Main St
City	City	San Francisco
State	State/Province	California
Postal Code	ZIP code	94102
Website	Company website	https://acme.com
Vertical	Industry category	Technology, Retail, etc.

Ensure your company information matches official records. Discrepancies can delay approval.

How to Register

Via Dashboard

Navigate to Compliance → 10DLC in your Dashboard
Click Register brand
Review the details — they are prefilled from your approved business verification — and correct anything that differs for this entity
Submit. The brand appears in the list with its carrier status, and campaigns unlock once it is registered

Via API

Create a brand in draft status, then submit it for review:

# Step 1: Create brand (draft)
curl -X POST https://api.zavu.dev/v1/10dlc/brands \
  -H "Authorization: Bearer $ZAVUDEV_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "entityType": "PRIVATE_PROFIT",
    "displayName": "Acme Corp",
    "companyName": "Acme Corporation",
    "ein": "12-3456789",
    "email": "compliance@acme.com",
    "phone": "+14155551234",
    "street": "123 Main St",
    "city": "San Francisco",
    "state": "CA",
    "postalCode": "94102",
    "country": "US",
    "website": "https://acme.com",
    "vertical": "Technology"
  }'

# Step 2: Submit for review
curl -X POST https://api.zavu.dev/v1/10dlc/brands/{brandId}/submit \
  -H "Authorization: Bearer $ZAVUDEV_API_KEY"

# Step 3: Check status
curl https://api.zavu.dev/v1/10dlc/brands/{brandId}/sync \
  -X POST \
  -H "Authorization: Bearer $ZAVUDEV_API_KEY"

Cost

$4.00 USD per brand (one-time, charged from your account balance when you submit)

This is TCR’s brand registration fee, passed through at cost. It is charged per brand — a second legal entity is a second brand and a second

4.00 — and refunded if the carrier rejects the registration. Campaign registration is billed separately:

15.00 one-time plus

10.00/month, or

2.00 + $2.00 for LOW_VOLUME.

Approval Process

After submission, your brand goes through vetting:

Submitted → Under Review → Approved/Rejected
              1-3 days

Status Meanings

Status	Description
Draft	Created, not yet submitted to the carrier
Pending	Brand submitted, awaiting review
Verified	Brand approved and vetted, ready for campaigns
Unverified	Registered without vetting. Campaigns are allowed, with lower daily limits
Rejected	Brand rejected (see reason provided)
Failed	Registration failed before reaching the carrier; the fee is refunded

What Happens During Review?

The Campaign Registry (TCR) verifies:

Business legitimacy and registration
Website content and ownership
Industry classification
Compliance history

Trust Scores

Upon approval, your brand receives a Trust Score that determines your messaging limits:

Score	Description	Daily Limit
Low	New or unverified businesses	2,000 messages
Medium	Standard verified businesses	10,000 messages
High	Established, vetted enterprises	200,000+ messages

Trust scores can improve over time with good messaging practices and additional vetting.

If Rejected

If your brand is rejected:

Review the rejection reason provided
Correct any issues with your business information
Contact support if you believe the rejection was in error
Resubmit with accurate information

Common rejection reasons:

Mismatched business information
Website not accessible or incomplete
Industry not supported for A2P messaging

Next Steps

Once your brand is approved:

Create a Campaign

10DLC Overview

Review the full process

Getting Started

Build agents

Send & receive

Operate

Developer tools

Integrations

Brand Registration