Brand Registration
A Brand represents your business entity in the 10DLC ecosystem. It’s the first step to sending compliant SMS messages in the United States.
Prerequisites
Before registering your brand, complete these steps:
- KYC Verification - Complete identity verification in your Dashboard
- Business Information Ready - Have your company details available
You’ll need to provide:
| Field | Description | Example |
|---|
| Legal Company Name | Official registered name | Acme Corporation |
| DBA (if applicable) | Doing Business As name | Acme |
| Company Type | Entity type | Corporation, LLC, etc. |
| EIN / Tax ID | Federal tax identification | 12-3456789 |
| Country | Country of registration | United States |
| Street Address | Business address | 123 Main St |
| City | City | San Francisco |
| State | State/Province | California |
| Postal Code | ZIP code | 94102 |
| Website | Company website | https://acme.com |
| Vertical | Industry category | Technology, Retail, etc. |
Ensure your company information matches official records. Discrepancies can delay approval.
How to Register
Via Dashboard
- Navigate to Compliance → Verify in your Dashboard
- Complete KYC verification if not already done
- Click Register 10DLC Brand
- Fill in your business information
- Review and submit
Cost
- $9 USD (one-time fee, charged from your account balance)
Ensure you have sufficient balance before submitting. The fee covers registration and vetting by The Campaign Registry (TCR).
Approval Process
After submission, your brand goes through vetting:
Submitted → Under Review → Approved/Rejected
1-3 days
Status Meanings
| Status | Description |
|---|
| Pending | Brand submitted, awaiting review |
| Verified | Brand approved, ready for campaigns |
| Rejected | Brand rejected (see reason provided) |
What Happens During Review?
The Campaign Registry (TCR) verifies:
- Business legitimacy and registration
- Website content and ownership
- Industry classification
- Compliance history
Trust Scores
Upon approval, your brand receives a Trust Score that determines your messaging limits:
| Score | Description | Daily Limit |
|---|
| Low | New or unverified businesses | 2,000 messages |
| Medium | Standard verified businesses | 10,000 messages |
| High | Established, vetted enterprises | 200,000+ messages |
Trust scores can improve over time with good messaging practices and additional vetting.
If Rejected
If your brand is rejected:
- Review the rejection reason provided
- Correct any issues with your business information
- Contact support if you believe the rejection was in error
- Resubmit with accurate information
Common rejection reasons:
- Mismatched business information
- Website not accessible or incomplete
- Industry not supported for A2P messaging
Next Steps
Once your brand is approved: