Campaign Registration

A Campaign describes your messaging use case. After your brand is approved, you must register at least one campaign to start sending SMS messages in the United States.

Prerequisites

Before registering a campaign:

Approved Brand - Your brand must be verified (see Brand Registration)
US Phone Number - At least one phone number to assign to your campaign

Use Case Types

Select the use case that best describes your messaging:

Use Case	Description	Monthly Fee
2FA / Authentication	One-time passwords, login codes	$2/month
Account Notifications	Account updates, alerts	$2/month
Customer Care	Support conversations	$2/month
Delivery Notifications	Shipping updates, ETAs	$2/month
Fraud Alerts	Security warnings	$2/month
Marketing	Promotional messages, offers	$10/month
Low Volume Mixed	Multiple use cases, low volume	$2/month
Polling and Voting	Surveys, feedback collection	$2/month
Public Service Announcement	Non-profit, public info	$2/month
Security Alerts	Security notifications	$2/month

Choose the most specific use case for your messaging. Marketing campaigns have higher fees but allow promotional content.

Registration Steps

Step 1: Campaign Basics

Provide general information about your campaign:

Campaign Name - A descriptive name for internal reference
Use Case - Select from the list above
Description - Brief explanation of what messages you’ll send
Subscriber Opt-in - How users consent to receive messages

Step 2: Sample Messages

Provide 2-5 sample messages that represent your typical content:

Example for 2FA:
"Your verification code is 123456. This code expires in 10 minutes."

Example for Delivery:
"Hi {{name}}, your order #{{order_id}} has shipped! Track it here: {{tracking_url}}"

Sample messages must accurately represent your actual messaging. Misleading samples can result in campaign rejection.

Step 3: Compliance Settings

Configure compliance options:

Setting	Description
Opt-in Keywords	Words that subscribe users (e.g., START, YES)
Opt-out Keywords	Words that unsubscribe users (e.g., STOP, CANCEL)
Help Keywords	Words that trigger help message (e.g., HELP, INFO)
Age-gated Content	Whether content is restricted to adults
Direct Lending	Whether messages relate to lending services

Standard opt-out (STOP) handling is automatic. Users who reply STOP will be automatically unsubscribed.

Step 4: Review and Submit

Review all information before submitting:

Verify campaign details are accurate
Confirm sample messages are representative
Check compliance settings
Submit for review

Via API

# Step 1: Create campaign (draft)
curl -X POST https://api.zavu.dev/v1/10dlc/campaigns \
  -H "Authorization: Bearer $ZAVU_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "brandId": "brand_abc123",
    "name": "Order Notifications",
    "useCase": "ACCOUNT_NOTIFICATION",
    "description": "Send order status updates to customers who opted in at checkout.",
    "sampleMessages": [
      "Hi {{name}}, your order #{{order_id}} has shipped!",
      "Your order #{{order_id}} has been delivered."
    ],
    "subscriberOptIn": true,
    "subscriberOptOut": true,
    "subscriberHelp": true,
    "numberPooling": false,
    "directLending": false,
    "embeddedLink": true,
    "embeddedPhone": false,
    "affiliateMarketing": false,
    "ageGated": false
  }'

# Step 2: Submit for carrier review
curl -X POST https://api.zavu.dev/v1/10dlc/campaigns/{campaignId}/submit \
  -H "Authorization: Bearer $ZAVU_API_KEY"

Cost

Item	Cost	Type
Campaign Registration	Included	Already paid during brand registration ($35 upfront)
Monthly Fee	$2-15	Recurring

The campaign registration fee (~

20) is included in the

35 upfront fee charged during brand registration. Only the recurring monthly fee applies separately.

Approval Process

After submission, your campaign goes through carrier review:

Submitted → Under Review → Approved/Rejected
              1-7 days

Review Timeline

Use Case	Typical Review Time
2FA / Transactional	1-2 business days
Customer Care	2-3 business days
Marketing	5-7 business days

Status Meanings

Status	Description
Pending	Campaign submitted, awaiting review
Approved	Ready to assign phone numbers
Rejected	Campaign rejected (see reason)

If Rejected

If your campaign is rejected:

Review the rejection reason provided
Update your campaign details or sample messages
Resubmit for review

Common rejection reasons:

Sample messages don’t match use case
Missing opt-in/opt-out information
Prohibited content type
Incomplete description

Campaign Limits

Each campaign has messaging limits based on your brand’s Trust Score:

Trust Score	Daily SMS Limit	Messages/Second
Low	2,000	0.2
Medium	10,000	1
High	200,000	10+

You can create multiple campaigns for different use cases. Each campaign can have its own phone numbers assigned.

Next Steps

Once your campaign is approved:

Assign Phone Numbers

Connect your numbers to the campaign

10DLC Overview

Review the full process

Getting Started

Concepts

Guides

Campaign Registration