Campaign Registration
A Campaign describes your messaging use case. After your brand is approved, you must register at least one campaign to start sending SMS messages in the United States.
Prerequisites
Before registering a campaign:
- Approved Brand - Your brand must be verified (see Brand Registration)
- US Phone Number - At least one phone number to assign to your campaign
Use Case Types
Select the use case that best describes your messaging:
| Use Case | Description | Monthly Fee |
|---|
| 2FA / Authentication | One-time passwords, login codes | $2/month |
| Account Notifications | Account updates, alerts | $2/month |
| Customer Care | Support conversations | $2/month |
| Delivery Notifications | Shipping updates, ETAs | $2/month |
| Fraud Alerts | Security warnings | $2/month |
| Marketing | Promotional messages, offers | $10/month |
| Low Volume Mixed | Multiple use cases, low volume | $2/month |
| Polling and Voting | Surveys, feedback collection | $2/month |
| Public Service Announcement | Non-profit, public info | $2/month |
| Security Alerts | Security notifications | $2/month |
Choose the most specific use case for your messaging. Marketing campaigns have higher fees but allow promotional content.
Registration Steps
Step 1: Campaign Basics
Provide general information about your campaign:
- Campaign Name - A descriptive name for internal reference
- Use Case - Select from the list above
- Description - Brief explanation of what messages you’ll send
- Subscriber Opt-in - How users consent to receive messages
Step 2: Sample Messages
Provide 2-5 sample messages that represent your typical content:
Example for 2FA:
"Your verification code is 123456. This code expires in 10 minutes."
Example for Delivery:
"Hi {{name}}, your order #{{order_id}} has shipped! Track it here: {{tracking_url}}"
Sample messages must accurately represent your actual messaging. Misleading samples can result in campaign rejection.
Step 3: Compliance Settings
Configure compliance options:
| Setting | Description |
|---|
| Opt-in Keywords | Words that subscribe users (e.g., START, YES) |
| Opt-out Keywords | Words that unsubscribe users (e.g., STOP, CANCEL) |
| Help Keywords | Words that trigger help message (e.g., HELP, INFO) |
| Age-gated Content | Whether content is restricted to adults |
| Direct Lending | Whether messages relate to lending services |
Standard opt-out (STOP) handling is automatic. Users who reply STOP will be automatically unsubscribed.
Step 4: Review and Submit
Review all information before submitting:
- Verify campaign details are accurate
- Confirm sample messages are representative
- Check compliance settings
- Submit for review
Cost
| Item | Cost | Type |
|---|
| Campaign Registration | ~$20 | One-time |
| Monthly Fee | $2-15 | Recurring |
The registration fee and monthly fee are charged from your account balance. Ensure sufficient funds before submitting.
Approval Process
After submission, your campaign goes through carrier review:
Submitted → Under Review → Approved/Rejected
1-7 days
Review Timeline
| Use Case | Typical Review Time |
|---|
| 2FA / Transactional | 1-2 business days |
| Customer Care | 2-3 business days |
| Marketing | 5-7 business days |
Status Meanings
| Status | Description |
|---|
| Pending | Campaign submitted, awaiting review |
| Approved | Ready to assign phone numbers |
| Rejected | Campaign rejected (see reason) |
If Rejected
If your campaign is rejected:
- Review the rejection reason provided
- Update your campaign details or sample messages
- Resubmit for review
Common rejection reasons:
- Sample messages don’t match use case
- Missing opt-in/opt-out information
- Prohibited content type
- Incomplete description
Campaign Limits
Each campaign has messaging limits based on your brand’s Trust Score:
| Trust Score | Daily SMS Limit | Messages/Second |
|---|
| Low | 2,000 | 0.2 |
| Medium | 10,000 | 1 |
| High | 200,000 | 10+ |
You can create multiple campaigns for different use cases. Each campaign can have its own phone numbers assigned.
Next Steps
Once your campaign is approved: