When to Use Messenger
- Marketplace sellers: Reply to buyer inquiries on your listings, automatically or from the Inbox
- Customer support: Handle Page messages alongside WhatsApp, SMS, and Email in one place
- AI agents: Let a Zavu AI Agent answer Messenger conversations 24/7
Basic Messenger Message
Facebook Marketplace Chats
When a buyer messages your Page from a Marketplace listing, the conversation arrives through the same Messenger channel:- A buyer taps Message on your Marketplace listing
- Zavu receives the message via your connected Facebook Page and creates a contact + conversation
- You receive a
message.inboundwebhook (or your AI Agent replies automatically) - Reply from the Inbox, via the API, or let your agent handle it
Marketplace conversations follow the same rules as regular Page messages: same user IDs, same 24-hour window, same API.
User IDs vs Phone Numbers
Like Telegram and Instagram, Messenger uses numeric user IDs (PSIDs — Page-Scoped IDs) instead of phone numbers:24-Hour Messaging Window
Messenger enforces a standard messaging window:- You can reply freely within 24 hours of the user’s last message
- Outside the window, Meta rejects the send and the message fails with a clear error
- There are no pre-approved templates like WhatsApp — the user must message again to reopen the window
Message Types
Delivery Status
Setup Requirements
Before sending Messenger messages, you need to:- A Facebook Page (the Page your Marketplace listings or business uses)
- Connect the Page in your Zavu sender settings via Meta login
Common Errors
Next Steps
- Messenger Setup - Connect your Facebook Page
- Receiving Messages - Handle inbound webhooks
- AI Agents - Auto-reply to Messenger chats
